ETA Transact 2025, held from April 2-4, 2025, in Las Vegas, is a major event in the payments industry. While specific "new projects" being launched by individual companies are best discovered by attending the event or following company announcements, we can glean some insights into the key themes and areas of focus that are likely to be highlighted as "new projects" or innovations at the conference:

Key Themes and Potential "New Projects" at Transact 2025:

Based on the event description and related news, here are some areas where new projects and innovations are likely to be showcased:

• Embedded Finance: This continues to be a hot topic, focusing on integrating financial services seamlessly into non-financial platforms and applications. New projects might involve novel ways to embed payments, lending, insurance, or other financial tools into various user experiences.
• Artificial Intelligence (AI) in Payments: AI is increasingly being used for fraud prevention, risk management, customer service, and personalization in payments. Expect to see new AI-powered solutions for enhanced security, streamlined processes, and improved customer interactions.
• Security and Fraud Prevention: With the increasing sophistication of cyber threats, new projects focused on advanced security measures, tokenization, biometrics, and real-time fraud detection will likely be prominent.
• Real-Time Payments (RTP): The adoption and expansion of real-time payment systems are transforming how transactions are conducted. New projects might focus on innovative use cases for RTP, broader integration, and enhanced features.
• Open Banking: This involves leveraging APIs to allow third-party providers to access customer banking information (with consent) to build new financial products and services. New projects could showcase innovative applications of open banking for payments and beyond.
• Digital Identity: Secure and seamless digital identity verification is crucial for online transactions. Expect to see new projects focusing on advancements in digital identity solutions to enhance security and user experience.
• Mobile Payments and Wallets: Innovations in mobile payment technologies, including digital wallets and contactless payments, are continuously evolving. New projects might involve enhanced mobile payment features, integration with other services, or new form factors.
• Payment Hardware and Software: Exhibitors will likely showcase new point-of-sale (POS) systems, terminals, and software solutions with advanced functionalities, improved user interfaces, and enhanced security features. This includes Android-based systems, self-service kiosks, and mobile POS solutions.
• ACH (Automated Clearing House) Solutions: Companies are focusing on providing secure and scalable ACH payment solutions for businesses. New projects might involve white-label offerings and enhanced features for efficient payment management.
• Analytics and Reporting: Platforms that provide real-time insights into transaction data are becoming increasingly important. New projects like "Transact Insights for Campus Commerce" (mentioned in relation to Transact 360°) highlight the focus on data-driven decision-making.